GOOGLE ADS (ADWORDS) EĞİTİMİ

Kurum ve kuruluşların dijital pazarlama alanında en çok kullandığı platform olan Google Ads Eğitimi ile Google üzerinden farklı stratejilerle tüm dijital kullanıcılara tanıtım ve reklam yapmayı öğreneceksiniz.

Günümüz pazarlama faaliyetleri içerisinde dijital pazarlamanın ve buna bağlı olarak Google Adwords’ün bir diğer adıyla Google Ads’in payı artıyor. Sunduğunuz ürün ve hizmetin insanlara ulaşmasını sağlamak istiyorsanız Google Adwords’ü mutlaka kullanmanız gerekiyor. Bu eğitim programı kapsamında Google Adwords’ü kullanmayı en hızlı ve efektif şekilde öğreneceksiniz.

With Google Ads Training, which is the platform most used by institutions and organizations in the field of digital marketing, you will learn how to promote and advertise to all digital users with different strategies through Google.

The share of digital marketing and accordingly, Google AdWords, also known as Google Ads, is increasing in today's marketing activities. If you want to ensure that the product and service you offer reaches people, you must use Google AdWords. Within the scope of this training program, you will learn to use Google AdWords in the fastest and most effective way.

Eğitimin İçeriği:

Customer Journey

• ZMOT - UMOT
• Advertising stimulus

Before Getting Started

• Define your business
• Define your product
• Define your customers
• Setting realistic expectations
• Reviewing Landing experience

PPC Advertising

• What is Google Ads?
• An overview of Google Ads (AdWords)
• Where ads appear
• How ads appear
• Benefits to using Google Ads (AdWords)
• Understanding Google Ads (AdWords) structure
• Understanding quality score and the auction system
• affinity market
• Ad delivery methods

Getting Started with AdWords

• Create Google Ads account
• Exploring the dashboard
• Exploring campaigns-search-display-video-app
• Exploring ad groups
• Exploring ads-Ads Copyrights
• Access and security
• Create MCC account

Researching Your Keywords

• How keywords work
• Tools to help with keyword ideas
• Using Google Keyword Planner for ideas
• Evaluating keyword search volume
• Type Of Keywords( ✓ Exact Match  ✓ Phrase Match ✓ Broad Match  ✓ Modified Broad Match)
• Options for targeting with keywords
• Negative match targeting

Creating Your First Campaign

• Creating a Search campaign
• Setting your bids Strategy-CTR / CPC / CPM/ VCPM / LTV / CAC / CostBack Period
• Enhanced CPC
• Selecting your audience
• Deciding on bid settings
• An overview of ad extensions- callout- sitelink,...
• Demographic Setting
• Device Setting
• Bid Adjustment in Devises
• schedule Setting
• Geographic and Location Setting
• Connecting Search Console
• Creating a audience list
• Setting Language

Creating Adgroup and ads

• Categorize keywords
• Creating an ad group and adding keywords
• Writing your text and create Ads
• Create Ad Extensions - callout- sitelink,...
• Launch ads

Monitoring Your Advertisements

• A look at reporting
• Creating reports for campaign performance
• Testing ads and keywords
• Search terms, locations, and conversion reports

Advanced Advertising Tracking

• What is conversion tracking?
• Setting up conversion tracking
• Reviewing conversion data

Key Optimization Strategies

• Optimization Keyword
• Reviewing score
• Reviewing Keyword Bid
• Reviewing Auction Insight
• Reviewing CTR
• Reviewing Invalid Click
• Optimization Ads

Universal App

• Creating an App campaign
• Setting app link
• Setting p conversion
• Setting your bids Strategy
• Location Setting
• Connecting Firebase
• Connecting Google play
• Writing your text ad
• Import Asset

Display Ads

• Creating a Search campaign
• Setting your bids Strategy
• Location Setting
• Import App Placement
• Writing your text ad
• Import Asset

Remarketing Ads

• Connecting to Google Analytics
• Create Remarketing list
• Creating a Search campaign
• Setting your bids Strategy
• Location Setting
• Import Placement
• Writing your text ad
• Import Asset

Video Ads YouTube

• Creating a Video campaign
• Type of Video Campaigns Skippable in-stream ads – Non-skippable in-stream ads – Video discovery ads – Bumper ads – Outstream ads– Masthead ads
• Setting your bids Strategy
• Location Setting
• Import Video link
• Writing your text ad
• Import Placement-youtube channel
• Connecting to YouTube

Create Gmail ads

• Creating a Gmail campaign
• Setting your bids Strategy
• Location Setting
• Writing your text ad
• Import Asset

Assets

• JPG Banner
• Gif Banner
• HTML5

Google Ads Policy

• Google Policy
• Google Ads Certifications
• Disapproved Ads
• Type of Suspended and fix it
• Disapproved Ads for malware
• Google ads impression
• Google ads Policy Update
• What is a Google ads editor? How do I use Google Ad editor?
• General Data Protection Regulation
• Google Ads app and desktop version
• Google ads Scripts & Type of them
• How do you become a Google partner?

What is quality score?

• Improve ways for quality score
• Google Anthony for landing pages
• Create best landing page with elmentor (wordpress) to get best score

Google Analytics

• Connecting to Google Analytics
• Create events as user action like : ligin, signup, submit forms, invite friends and …
• Set events as goal and sent to ads for CPA targets
• Setup enhance e-commerce for measuring revenue and calculate some metrics like ROI
• Reading ads data on analytics and optimization campaign ads with data

Google Ads Payment Method

• Create Payment Profile
• Manual payments
• Automatic payments
• Invoicing payments
• Manual Payments vs automatic payments
• Promotions

Shopping campaign

• Sell Your Products & Services Online With Google Ads.
• Use Google Management Tools like the Google Editor
• Setting up conversion tracking, remarketing and using audiences to increase profit.
• Build reports to track performance and optimize your campaigns to maximum growth.
• Use Google Tools To Track Conversions, Make Bulk Changes and Optimise Your Accounts to Drive Profitability.
• Leverage the Power of Google Search to Monetize Your Ambitions.
• Google Shopping Ads and Google Smart Shopping
• How to Drive Continuous Traffic to Your Website, E-Commerce Store or Other Online Landing Page.
• Use Automation & Smart Shopping to Sell Products effectively.
• Design, Build and Optimize Performance in Your Own Google Advertising Campaigns, or For Those of Your Clients.
• Target Your Website Users With Remarketing Campaigns To Improve the Lifetime Value of Your Customers.

Eğitim Bedeli : 3500 TL

Eğitm Tarihi : 11 Nisan 2022

Eğitim Yeri : Nişantaşı Yerleşkesi 

Eğitim detay ve tanıtım filmi link:https://wora.com.tr/

* YouTube Eğitimi ve Google Eğitimi Farsça ve İngilizce gerçekleştirilmektedir.

Eğitim sonunda başarılı olanlara üniversitemizce onaylı sertifika verilecektir. Verilen sertifikalar            adresinden sorgulanabilecektir. 

HESAP BİLGİLERİ
Banka Adı  : AKBANK T.A.Ş.

Şube Adı    : İMES TİCARİ / 0876

Hesap Adı  : İSTANBUL GEDİK ÜNİVERSİTESİ

Hesap No   : 0047374

Iban           : TR62 0004 6008 7688 8000 0473 74

Ayrıntılı Bilgi İçin : 08503174575

ÖNEMLİ DUYURU: Üniversitemiz Mütevelli Heyeti Kararıyla; Sürekli Eğitim Merkezi bünyesinde eğitim alan katılımcıların, eğitim başlamadan önce bildirmek koşuluyla ve eğitime katılmaması halinde eğitim ücretinin %10’u kesilerek iade yapılacaktır. Eğitimin başlamasından sonra hiç bir suretle eğitim ücreti iadesi yapılmamaktadır. Önemle duyurulur.